The Streets Were Alive with the Taste of Austria Wine

October is flying by, seems like just yesterday we were sipping wine from over 60 double magnums of premium juice… actually, that was last Wednesday.

Wednesday marked the end of NYC’s first Austrian Pop-up store’s two-week run and a celebration was surely in order. It began with Taste Austria – an intimate extravaganza of Austrian wine, food and music. Nearly 200 consumers flocked through the Openhouse Gallery’s doors in the evening hours to enjoy culinary selections from Seasonal NYC, Blaue Gans, Wallsé and Café Katja and wines from top producers among replicated historically important paintings.

The evening proved to be a wonderful refuge from the unwelcome rainstorm that hit NYC throughout the day, but  as the rain dwindled and the consumers trickled out around 9pm. Tables were moved, food was put away and replaced with late-night nibbles and large format bottles were revealed. Just how large? 3 liters on average, but some were even bigger at 5 and 6 liter sizes.

The clock struck 11pm and the highly anticipated Double Magnum Party hosted by Willi Klinger, AWMB’s Managing Director, and Aldo Sohm, Best Sommelier in the World 2008 and Sommelier at Le Bernaden, began. Despite the late start-time, the who’s who of the wine industry, over 160 of them anyway, piled through the doors thirsty for a taste of Gruener Veltliner, Riesling, Zierfandler, St. Laurent, Blaufraenkisch and more.

It was truly a treat to see the wines from Weingut Knoll, Weingut Hirtzberger and dessert wine from Kracher and so many others in such sizable quantities… unfortunately, that’s not something you see every day! We were also joined by Gerhard Kracher who was also in town for NY Wine Experience – so wonderful to taste his wines along side of him!

In short, the party was an enjoyable extravaganza that, like its predecessor, the magnum party of 2009, might just live on to be best party of the year!

Special thanks to everyone that came out to party with us to the wee hours – wouldn’t be the same without you! Check out pictures here.

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Categories: austrian events, Austrian tasting, Austrian Wine Marketing Board, Newsbites

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