Austrian Wine Encourages Consumers to “Bring Culture Home”

The Austrian Wine Marketing Board executes its first ever retail weeks promotion in wine and liquor stores this spring offering promotions, discounts, and more Austrian wine than ever before to consumers.

Austrian wine is taking a stand in US retail stores this year with the first ever Austrian Wine Retail Weeks occurring from May 8 – June 9, 2013 with a special kick-off period May 8 – 14th.

The promotion will involve over 100 top retail stores across the country; each store will carry at least six different Austrian wines. During this period, Austrian wine will be featured in tastings, promotions, and more in select stores in top markets across the country.

“We are very excited to be able to work with so many great stores across the country,” said Executive Director of the Austrian Wine Marketing Board, Willi Klinger. “A lot of customers don’t have access to taste a range of Austrian wines on a regular basis and this will be a great opportunity for both them and the stores to become better acquainted.”

Poster Retail Weeks USA

Participating stores will receive additional training on Austrian wine including food and wine pairing seminars which will be valuable knowledge to pass on to consumers.

For more information, including special promotions and events, please visit,, and

About the Austrian Wine Marketing Board

The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organization was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.

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