VieVinum, tenth edition: the insights and the outlook…

June 7, 2016 – The tenth presentation of VieVinum was held this year from 4 – 6 June in the magnificent halls of Vienna’s Hofburg Palace, once more drawing the attention of the international wine community to Austria’s capital city: more than 15,000 visitors were recorded, coming to sample the wines of some 620 exhibitors. The orchestration of this masterpiece was carried off by MAC Hoffman with their customary resourcefulness, in close collaboration with the Austria Wine Marketing Board (AWMB), who had invited 800 wine-trade and press visitors from all over the world to come to Vienna. For three days, exhibitors and visitors to this (very likely) most stylish of the world’s great wine trade fairs wove themselves into a fine mesh of internationally iridescent threads. A living network that now, afterwards, has spanned the globe to connect wine producers, wine merchants, sommeliers and winelovers, to further develop the dynamic export of Austrian wines.

Halls and chambers with a new profile

VieVinum 2016, © AWMB/Anna Stöcher

Fresh ideas on the part of the organisers moulded a new profile for this year’s VieVinum, one that certainly did it credit. A new colour-coded routing scheme made for faultless orientation, so that it was possible to dispense with the wine producers’ own roll-up screens. The press centre migrated this year to an air-conditioned tent directly in front of the Hofburg, in order to provide more room inside the building for both exhibitors and visitors. The box office was relocated outside as well; thus the entire entrance hall could be utilised as presentation space. An outdoor food court provided our guests with widely varied culinary possibilities. Along with the some 450 Austrian estates on display, many diverse guest countries showcased their wines as well – Germany was particularly well represented this year.

The impressive quality of Austrian wine

Austria’s growers were able to shine not only with wines from the outstanding 2015 vintage; many of them offered maturebottlings as well, to satisfy a consistently growing interest in wines with the potential for ageing – a topic that also found its way into quite a number of seminars, enriching the colourful array of side events. Visitors also exchanged practical information about grape varieties, terroir and trends; many wines were compared, either in the spirit of competition or just simply out of personal devotion. Willi Klinger, managing director of the Austrian Wine Marketing Board, happily emphasises: “I am so proud of the achievements of our Austrian wine producers. Their outstanding wines provide the primary element of attraction for the numerous visitors who pour into the Hofburg every other year.”  May the resonance of the character, class and quality of Austrian wines remain with our visitors as they depart!

18 = 20: Cheers!

Team of the AWMB, © AWMB/Anna Stöcher

Staff members of the AWMB had been preparing themselves for VieVinum with élan and team spirit since the beginning of the year, in order to organise hospitality management for 800 international guests and to meet the high expectations of trade and press visitors. The team went about their work with a great sense of motivation – and certainly, VieVinum figures as an absolute highlight in the course of the operational year.

And we are already looking forward to 2018! Because: 2018 brings with it the 20th anniversary of VieVinum – and we shall raise our glasses once more to toast the health of all exhibitors, visitors and wine producers. Until then, please save the dates: 9–11 June 2018.

The AWMB presented the following events, animating their guests’ enthusiasm for the wines of Austria:

Welcome to the Heuriger

Get-Together at Heurigen, © AWMB/Anna Stöcher

Hospitality is written large in the culture of Austria – this is no secret. A Viennese Heuriger offered the appropriate and congenial setting in which we could wish a warm and stylish welcome to our guests from fortytwo different nations. The weather smiled upon us as well; conversation and conviviality flourished under the trees and under the stars until late in the evening.

The Great Vertical, Vintages 1988—2009

The Great SALON-Vertical – Vintages 1988-2009, © AWMB/Anna Stöcher

The 30th birthday of the AWMB this year provided us with an appropriate occasion to grant ourselves a good long look into the archives of the SALON Österreich Wein. The SALON is the nation’s most demanding wine competition, held annually since 1988; it chooses and crowns Austria’s best wines from out of a total of 7,000 submitted nationwide. A historic selection of these prizewinning wines was offered within the framework of a seated tasting in the resplendent Landtagssaal of the Palais Niederösterreich in downtown Vienna.

Introductory seminars to the wines of Austria

Seminar: 7 Elements of Uniqueness, © AWMB/Anna Stöcher

Willi Klinger is occupied throughout the entire year with formulating observations concerning Austrian wine. To inaugurate VieVinum 2016 he let these flow into two talks, delivered on the morning of the fair’s first day, in which he spoke about Austrian wine, delineating “New Developments in Austria” and the “7 Elements of Uniqueness” for an audience of interested listeners.

Let’s rock! The Big Austrian Wine Party

Managing Directors of the AWMB of the last three decades: fltr Willi Klinger, Michael Thurner, Bertold Salomon, Walter Kutscher, Wolfgang Lusak, © AWMB/Anna Stöcher

The AWMB’s big wine party has been a centrepiece among the VieVinum side events for years now. On every occasion, we have found a good reason for celebrating – this year it was a nice, round-numbered birthday: 30 years of the AWMB! And since celebrating is best when you do it with friends, we invited some 550 guests from Austria and the international wine community to raise their glasses and toast with us. The music was provided by Miles Away and the Oliver Gruen band – the latter totally rocked the place!

Press information

Austrian Wine Marketing Board

Gabriele Burian

[t] +43(1)5039267 [f]: +43(1)503926770
Prinz-Eugen-Straße 34 / 1040 VIENNA / AUSTRIA
Austrian Wine on facebooktwitter and youtube
FN 78 209p / Handelsgericht Wien

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Categories: Austrian wines

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